Masterclass : Analyse Des Statistiques / Réseaux Sociaux (formation En Anglais)

Niche is the new mainstream - How to use the platforms stats to find your audience ?

The workshop includes a focus on digital marketing in the music industry : On which platforms is marketing being played out at the moment. Which campaigns do we play out and what makes sense when it comes to sustainably building up an artist in his own musical niche. How do we play out the marketing, and what must be paid attention to. How do we communicate visually to get results. Examples are used to show what can work. How do the algorithms work on the streaming platforms, and how can we influence them, e.g. with marketing. 

With : Andreas Ryser (CEO Mouthwatering Records / President IndieSuisse / Boardmember IMPALA)

During the 1990s, Andreas Ryser worked as a promoter at Dachstock/Reitschule in Bern and spent a decade touring internationally with his musical project, Filewile. Twenty years ago, he founded Mouthwatering Records, which now works with approximately 60 artists, focusing on exporting music internationally due to the limited size of the Swiss market in the digital age. Andreas is also a co-founder of the Independent Label Association IndieSuisse and is part of the producer decision group at Swissperform, representing Switzerland on the IMPALA Board.

https://mouthwateringrecords.com/artists/

https://indiesuisse.ch/

https://www.impalamusic.org/

Places limitées 

Tarif : 50.- sur inscription via l’adresse rendezvous@case-a-chocs.ch.

Merci d’indiquer :

- Nom, prénom

- Lieu de résidence

- Nom du projet, si vous en avez un 

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